Privacy Policy
Last Updated: October 28, 2025
Tailmate ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, mobile applications, and services (collectively, the "Service").
Please read this Privacy Policy carefully. By using the Service, you agree to the collection and use of information in accordance with this policy.
1. Information We Collect
1.1: Information You Provide to Us
Account Information
When you create an account, we collect:
- Name
- Email address
- Password (encrypted)
- Profile photo (optional)
1.2: Pet Profile Information
When you add a pet to your profile, we collect:
- Pet name
- Pet type (dog, cat, etc.)
- Pet weight
- Pet photo (optional)
- Other pet details you choose to provide
1.3: User Content
When you interact with the Service, we collect:
- Restaurant reviews and ratings
- Photos you upload
- Comments and feedback
- Saved/favorited restaurants
- Search queries
1.4: Communications
If you contact us, we collect:
- Email correspondence
- Support ticket information
- Feedback and suggestions
1.5: Information Collected Automatically
We automatically collect certain information when you use the Service:
1.6: Usage Information
We automatically collect information about how you use the Service:
- Pages viewed and time spent on pages
- Features used and actions taken
- Search queries and filters applied
- Click patterns and navigation paths
- Restaurants viewed and saved
1.7: Device Information
We collect information about the device you use to access the Service:
- Device type and model
- Operating system and version
- Browser type and version
- IP address
- Unique device identifiers
- Mobile network information
1.8: Location Information
We collect location data when you:
- Search for restaurants in a specific area
- Use location-based features
- Grant permission through your device settings
1.9: Cookies and Similar Technologies
We use cookies, web beacons, and similar technologies to:
- Remember your preferences and settings
- Understand how you use the Service
- Improve Service performance
- Deliver personalized content
2. How We Use Your Information
We use your information for the following purposes:
2.1: Provide and Improve the Service
- Create and manage your account
- Enable you to search for and review restaurants
- Display your pet profiles
- Save your preferences and favorites
- Personalize your experience
- Improve Service features and functionality
- Develop new features and services
2.2: Communications
- Send account-related notifications
- Respond to your inquiries and support requests
- Send updates about the Service (with your consent)
- Send promotional emails about new features (you can opt out)
2.3: Analytics and Research
- Analyze usage patterns and trends
- Measure Service performance
- Conduct research to improve user experience
- Generate aggregated, anonymized statistics
2.4: Safety and Security
- Detect and prevent fraud, abuse, and security incidents
- Protect against malicious, deceptive, or illegal activity
- Enforce our Terms of Service
- Verify accounts and activity
- Monitor and moderate user content
2.5: Legal Compliance
- Comply with legal obligations
- Respond to legal requests from authorities
- Protect our rights, property, and safety
- Resolve disputes
4. Data Retention
We retain your information for as long as necessary to provide the Service and fulfill the purposes described in this Privacy Policy:
- Account information: Retained until you delete your account
- User content: Retained until you delete it or your account is deleted
- Usage data: Typically retained for 2 years for analytics purposes
- Legal/safety data: Retained as long as necessary for legal compliance
When you delete your account, we will delete or anonymize your personal information within 30 days, except where we must retain it for legal or safety reasons.
5. Your Rights and Choices
5.1: Access and Update
You can access and update your account information and pet profiles through your account settings.
5.2: Delete Your Account
You can request deletion of your account by emailing privacy@hellotailmate.com. We will delete your information within 30 days, subject to legal requirements.
5.3: Delete Your Content
You can delete individual reviews, photos, and other content you've posted through the Service.
5.4: Email Preferences
You can opt out of promotional emails by:
- Clicking "unsubscribe" in any promotional email
- Adjusting your email preferences in account settings
You cannot opt out of essential account-related emails (e.g., security alerts, account notifications).
5.6: Cookie Preferences
You can control cookies through your browser settings. Note that disabling cookies may limit Service functionality.
5.7: Do Not Track
We do not currently respond to "Do Not Track" browser signals.
5.8: Data Portability
You can request a copy of your data by emailing privacy@hellotailmate.com. We will provide your information in a structured, commonly used format.
6. Data Security
We implement reasonable security measures to protect your information from unauthorized access, alteration, disclosure, or destruction:
- Encryption of data in transit (HTTPS/TLS)
- Encryption of sensitive data at rest
- Regular security assessments
- Access controls and authentication
- Secure password storage (hashed and salted)
However, no method of transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
7. Children's Privacy
The Service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at privacy@hellotailmate.com, and we will delete such information.
8. International Users
Tailmate is based in the United States. If you access the Service from outside the United States, your information will be transferred to, stored, and processed in the United States. By using the Service, you consent to this transfer and processing.
Data protection laws in the United States may differ from those in your country. We will take steps to ensure your information receives an adequate level of protection.
9. Third-Party Links
The Service may contain links to third-party websites, services, or applications. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing them with any information.
10. Analytics and Tracking
We use Amplitude for analytics to understand how users interact with the Service. Amplitude collects:
- Page views and navigation
- Feature usage
- Session duration
- Device and browser information
- Click events and user flows
This data is aggregated and used to improve the Service. You can learn more about Amplitude's privacy practices at https://amplitude.com/privacy.
11. California Privacy Rights
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
11.1: Right to Know
You can request information about:
- Categories of personal information we collect
- Sources of personal information
- Business purposes for collecting information
- Categories of third parties with whom we share information
- Specific pieces of personal information we hold about you
11.2: Right to Delete
You can request deletion of your personal information, subject to certain exceptions.
11.3: Right to Opt-Out of Sale
We do not sell your personal information. If this changes, we will provide a clear opt-out mechanism.
11.4: Non-Discrimination
We will not discriminate against you for exercising your CCPA rights.
11.5: How to Exercise Your Rights
To exercise these rights, email privacy@hellotailmate.com with "California Privacy Rights" in the subject line. We will verify your identity before processing your request.
12. European Users (GDPR)
If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have additional rights under the General Data Protection Regulation (GDPR):
12.1: Legal Basis for Processing
We process your information based on:
- Consent: When you agree to specific processing activities
- Contract: To provide the Service you've requested
- Legitimate Interests: To improve the Service, prevent fraud, and ensure security
- Legal Obligation: To comply with legal requirements
12.2: Your Rights
- Access: Request a copy of your personal data
- Rectification: Correct inaccurate information
- Erasure: Request deletion of your information
- Restriction: Limit how we process your information
- Portability: Receive your data in a portable format
- Object: Object to certain processing activities
- Withdraw Consent: Withdraw consent at any time
12.3: Data Transfers
We use Standard Contractual Clauses for data transfers from the EEA to the United States.
12.4: Complaints
You have the right to lodge a complaint with your local data protection authority.
To exercise your GDPR rights, contact privacy@hellotailmate.com.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will:
- Post the updated policy on the Service
- Update the "Last Updated" date
- Notify you of material changes via email or Service notification
Your continued use of the Service after changes become effective constitutes acceptance of the revised Privacy Policy.
14. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Email: privacy@hellotailmate.com
Website: https://hellotailmate.com/contact
We will respond to your inquiry within 30 days.