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Privacy Policy

Last Updated: October 28, 2025

Tailmate ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, mobile applications, and services (collectively, the "Service").

Please read this Privacy Policy carefully. By using the Service, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

1.1: Information You Provide to Us

Account Information

When you create an account, we collect:

  • Name
  • Email address
  • Password (encrypted)
  • Profile photo (optional)

1.2: Pet Profile Information

When you add a pet to your profile, we collect:

  • Pet name
  • Pet type (dog, cat, etc.)
  • Pet weight
  • Pet photo (optional)
  • Other pet details you choose to provide

1.3: User Content

When you interact with the Service, we collect:

  • Restaurant reviews and ratings
  • Photos you upload
  • Comments and feedback
  • Saved/favorited restaurants
  • Search queries

1.4: Communications

If you contact us, we collect:

  • Email correspondence
  • Support ticket information
  • Feedback and suggestions

1.5: Information Collected Automatically

We automatically collect certain information when you use the Service:

1.6: Usage Information

We automatically collect information about how you use the Service:

  • Pages viewed and time spent on pages
  • Features used and actions taken
  • Search queries and filters applied
  • Click patterns and navigation paths
  • Restaurants viewed and saved

1.7: Device Information

We collect information about the device you use to access the Service:

  • Device type and model
  • Operating system and version
  • Browser type and version
  • IP address
  • Unique device identifiers
  • Mobile network information

1.8: Location Information

We collect location data when you:

  • Search for restaurants in a specific area
  • Use location-based features
  • Grant permission through your device settings

1.9: Cookies and Similar Technologies

We use cookies, web beacons, and similar technologies to:

  • Remember your preferences and settings
  • Understand how you use the Service
  • Improve Service performance
  • Deliver personalized content

2. How We Use Your Information

We use your information for the following purposes:

2.1: Provide and Improve the Service

  • Create and manage your account
  • Enable you to search for and review restaurants
  • Display your pet profiles
  • Save your preferences and favorites
  • Personalize your experience
  • Improve Service features and functionality
  • Develop new features and services

2.2: Communications

  • Send account-related notifications
  • Respond to your inquiries and support requests
  • Send updates about the Service (with your consent)
  • Send promotional emails about new features (you can opt out)

2.3: Analytics and Research

  • Analyze usage patterns and trends
  • Measure Service performance
  • Conduct research to improve user experience
  • Generate aggregated, anonymized statistics

2.4: Safety and Security

  • Detect and prevent fraud, abuse, and security incidents
  • Protect against malicious, deceptive, or illegal activity
  • Enforce our Terms of Service
  • Verify accounts and activity
  • Monitor and moderate user content

2.5: Legal Compliance

  • Comply with legal obligations
  • Respond to legal requests from authorities
  • Protect our rights, property, and safety
  • Resolve disputes

3. How We Share Your Information

We do not sell your personal information. We share your information only in the following circumstances:

3.1: Public Information

Information you choose to make public is visible to other users:

  • Your public profile (name, profile photo)
  • Your pet profiles
  • Your reviews, ratings, and photos
  • Comments on reviews

3.2: Service Providers

We share information with third-party service providers who perform services on our behalf:

  • Cloud hosting providers
  • Email service providers
  • Customer support tools
  • Payment processors (when we add booking features)

These providers are contractually obligated to protect your information and use it only for the purposes we specify.

3.4: Business Transfers

If Tailmate is involved in a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. We will notify you of any such change and provide options regarding your information.

3.5: Legal Requirements

We may disclose your information if required to do so by law or in response to:

  • Court orders or subpoenas
  • Law enforcement requests
  • Government investigations
  • Protection of rights, property, or safety

3.6: With Your Consent

We may share your information for other purposes with your explicit consent.

4. Data Retention

We retain your information for as long as necessary to provide the Service and fulfill the purposes described in this Privacy Policy:

  • Account information: Retained until you delete your account
  • User content: Retained until you delete it or your account is deleted
  • Usage data: Typically retained for 2 years for analytics purposes
  • Legal/safety data: Retained as long as necessary for legal compliance

When you delete your account, we will delete or anonymize your personal information within 30 days, except where we must retain it for legal or safety reasons.

5. Your Rights and Choices

5.1: Access and Update

You can access and update your account information and pet profiles through your account settings.

5.2: Delete Your Account

You can request deletion of your account by emailing privacy@hellotailmate.com. We will delete your information within 30 days, subject to legal requirements.

5.3: Delete Your Content

You can delete individual reviews, photos, and other content you've posted through the Service.

5.4: Email Preferences

You can opt out of promotional emails by:

  • Clicking "unsubscribe" in any promotional email
  • Adjusting your email preferences in account settings

You cannot opt out of essential account-related emails (e.g., security alerts, account notifications).

5.6: Cookie Preferences

You can control cookies through your browser settings. Note that disabling cookies may limit Service functionality.

5.7: Do Not Track

We do not currently respond to "Do Not Track" browser signals.

5.8: Data Portability

You can request a copy of your data by emailing privacy@hellotailmate.com. We will provide your information in a structured, commonly used format.

6. Data Security

We implement reasonable security measures to protect your information from unauthorized access, alteration, disclosure, or destruction:

  • Encryption of data in transit (HTTPS/TLS)
  • Encryption of sensitive data at rest
  • Regular security assessments
  • Access controls and authentication
  • Secure password storage (hashed and salted)

However, no method of transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Children's Privacy

The Service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at privacy@hellotailmate.com, and we will delete such information.

8. International Users

Tailmate is based in the United States. If you access the Service from outside the United States, your information will be transferred to, stored, and processed in the United States. By using the Service, you consent to this transfer and processing.

Data protection laws in the United States may differ from those in your country. We will take steps to ensure your information receives an adequate level of protection.

10. Analytics and Tracking

We use Amplitude for analytics to understand how users interact with the Service. Amplitude collects:

  • Page views and navigation
  • Feature usage
  • Session duration
  • Device and browser information
  • Click events and user flows

This data is aggregated and used to improve the Service. You can learn more about Amplitude's privacy practices at https://amplitude.com/privacy.

11. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

11.1: Right to Know

You can request information about:

  • Categories of personal information we collect
  • Sources of personal information
  • Business purposes for collecting information
  • Categories of third parties with whom we share information
  • Specific pieces of personal information we hold about you

11.2: Right to Delete

You can request deletion of your personal information, subject to certain exceptions.

11.3: Right to Opt-Out of Sale

We do not sell your personal information. If this changes, we will provide a clear opt-out mechanism.

11.4: Non-Discrimination

We will not discriminate against you for exercising your CCPA rights.

11.5: How to Exercise Your Rights

To exercise these rights, email privacy@hellotailmate.com with "California Privacy Rights" in the subject line. We will verify your identity before processing your request.

12. European Users (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have additional rights under the General Data Protection Regulation (GDPR):

12.1: Legal Basis for Processing

We process your information based on:

  • Consent: When you agree to specific processing activities
  • Contract: To provide the Service you've requested
  • Legitimate Interests: To improve the Service, prevent fraud, and ensure security
  • Legal Obligation: To comply with legal requirements

12.2: Your Rights

  • Access: Request a copy of your personal data
  • Rectification: Correct inaccurate information
  • Erasure: Request deletion of your information
  • Restriction: Limit how we process your information
  • Portability: Receive your data in a portable format
  • Object: Object to certain processing activities
  • Withdraw Consent: Withdraw consent at any time

12.3: Data Transfers

We use Standard Contractual Clauses for data transfers from the EEA to the United States.

12.4: Complaints

You have the right to lodge a complaint with your local data protection authority.

To exercise your GDPR rights, contact privacy@hellotailmate.com.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will:

  • Post the updated policy on the Service
  • Update the "Last Updated" date
  • Notify you of material changes via email or Service notification

Your continued use of the Service after changes become effective constitutes acceptance of the revised Privacy Policy.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

We will respond to your inquiry within 30 days.

Privacy Policy | Tailmate